SOMERSET, KY — Southern and eastern Kentucky’s tourism industry professionals are eligible for scholarships from The Kentucky Wildlands to attend the Southeast Tourism Society Marketing College in Macon, Ga., June 13-18, 2021.
Three scholarships will be awarded. Each scholarship will cover the cost of attendance, valued at $1,425. Scholarship recipients will pay their own lodging and travel costs.
The Kentucky Wildlands will select three recipients from applications that are submitted by May 14. Click here to download the scholarship application.
“We are excited to offer this opportunity to our region’s tourism leaders, who are so critical to helping our tourism industry reach its full potential as an economic development engine,” said Tammie Nazario, who directs The Kentucky Wildlands, a regional marketing program by Eastern Kentucky PRIDE, Inc.
“We understand the importance of empowering our tourism professionals, and marketing college will show them how to use the current marketing trends to benefit their communities while connecting them to industry leaders and resources,” Nazario said. “This is an investment worth making in our people and tourism industry.”
“As a 2018 graduate of the STC Marketing College, I know first-hand the education and networking opportunities that it provides,” Nazario added. “I highly recommend the experience to tourism directors across southern and eastern Kentucky. This will help you do your job better and easier.”
The STS Marketing College is a continuing education program for the travel and tourism industry in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. For one week, students participate in a curriculum designed to teach marketing techniques from all facets of the tourism industry. Instructors are industry-related professionals from across the United States, noted as experts in their field, who bring a working-knowledge of current trends, data and implementation for tourism and travel. Students who complete the curriculum over three years will receive a Travel Marketing Professional certification.
More information about the STS Marketing College is available online at https://www.southeasttourism.org/marketing-college.
Please direct scholarship questions to The Kentucky Wildlands office at 888-577-4339 or administrator@kywildlands.com.
